Performance Media

Paid acquisition across search, social, affiliate and OEM - integrations and budget rules, not an agent.

Vertical: Digital · Status: ⬜ Planned Back to Digital · workflows index

Trigger

Campaign lifecycle: plan, launch, monitor, optimise.

Flow

planning - KKH: where and what
        |
budgeting (dynamic)
        |
setup across platforms
        |
rollout
        |
CRO - monitoring - optimization

The stack named on page 3

Buying platforms: Zocket - Pixis - DWAO

Performance	Branding
Google - UAC / Search / Display	DV360-G
Meta -> 7 streams	Meta
Affiliate	Publishers
OEM	OTT
SST	Infl. -> ASP
LinkedIn - ASP	Audio - LinkedIn

None is integrated. There is no spend, budget or campaign object anywhere in the product today.

Agents involved

Deliberately none for optimisation. The ad platforms already run it - a second optimiser guessing at theirs adds cost, not lift.

What is worth building: integrations, budget rules, and reporting into the intelligence layer.

Blocked on

Platform API access and a spend-authority model. Larger than a content problem - this is finance-adjacent.

Roadmap source

Page 3 - the buying stack and the KKH planning column — see roadmap_ref_extracted.md.